Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

Wednesday, 28 August 2013

Library Camp SW: An Organiser’s Perspective

Library Camps have been popping up all over the UK over the last 3-5 years and in my opinion represent all that is good in networking and collaboration within the library and information profession. Unlike conferences such as Umbrella, library camps are un-conferences which are based on “Open Space Technology” (Harrison Owen) which has four main principles and one law:-

1. Whoever comes is the right people
2. Whatever happens is the only thing that could have
3. Whenever it starts is the right time
4. When it’s over, it’s over

Law of two feet: If, during the course of the gathering, any person finds him or herself in any situation where they are neither learning nor contributing, they must use their two feet and go to some more productive place.

Open Space Technology works best when the conditions are present:
1. A real issue of concern, that it is something worth talking about.
2. a high level of complexity, such that no single person or small group fully understands or can solve the issue
3. a high level of diversity, in terms of the skills and people required for a successful resolution
4. real or potential conflict[5], which implies that people genuinely care about the issue
5. a high level urgency, meaning the time for decisions and action was "yesterday"

This is the first time that I had both helped organise something on this scale and attended an un-conference although the basic concept is quite easy to grasp. I first found out about library camp SW through colleagues on Twitter (@deadlylibrarian and @idhunter22) who I had met at previous conferences and expressed an interest in helping out... it was literally as simple as that (bless the wonders of social media!). Organising the day took 4 months on and off but once a venue and day had been chosen the hardest part was over. The beauty of an un-conference is that so much rests on what happens on the day that there isn’t actually that much to plan. With this in mind we only met 3-4 times before the actually camp took place in July. There was a heavy use of Twitter, email, Google docs and other technologies to keep everyone updated as the months went on and I feel this was the easiest and most efficient way of managing the day. Funding was secured from CILIP SW and Library Camp UK for the venue, porter services and essential tea and coffee rations – we also had sponsors like Bowker give us canvas bags, pens etc for free giveaways.

From organisation to running the day Library Camp SW was a total group effort with a committee of approx twelve librarians from across the region. This team covered all sectors and brought a plethora of skills to the table from IT expertise, local information and a brilliance of understanding risk assessments! We all publicised the event through different channels, a percentage of tickets were held for school librarians and emails were sent out to all local authorities and university libraries ensuring a wide mix of delegates on the day.

Like most things these days, technology played a large part in organising the day from publicising on Twitter, to booking tickets via eventbrite and adding information and updates to the wiki – a totally collaborative space with sections for session proposals, lunch (an essential part of all library camps) and information on travelling to and from the camp. 

Feeling quite bad at this point that I had not contributed much I volunteered along with @jenfosterlib to take charge of pitching sessions on the day and finalising the timetable of sessions. We met up separately to discuss the itinerary for the day and how people would move between sessions. This included making sure all the housekeeping was in order, directing people between sessions and giving organisers and session leaders enough time to set up and pack away where necessary. A bonus in my opinion (although some may see it as a flaw) was that neither @jenfosterlib or myself had attended a library camp before (I was thwarted by rain and a dying car when trying to get to Exeter last year). This meant we had a blank canvas to work with and could put our own spin on the pitching sessions which worked differently in the morning and afternoon. 

Fast forward to the day and I think we were all quite anxious and excited to get going, with over 60% delegates accounted for on a sunny Saturday morning Library Camp SW was underway. There was a strong number of delegates from both the schools sector and academic libraries as tends to be at conferences but I was happy to see a few public library people too. Far too often I have been the only public sector employee at a conference and due to budget restrictions and time constraints I don’t see this changing anytime soon, although plans for a public library camp in the SW are afoot so keep your ears to the ground!

Pitching in the morning as in the afternoon was carried out via post it notes which were stuck to tables in the main foyer when delegates arrived. The various pitches were then announced via my dulcet tones and a count of hands was taken to work out how popular sessions were and which rooms to stage them in. This worked to a degree and was heavily dependent on how much detail had been added to the post it notes. We improved this in the afternoon pitching session by inviting delegates up to explain their ideas and then vote on sessions. This worked better as delegates got a far better understanding of what sessions would touch upon. Once sessions were voted on @jenfosterlib and I devised the timetable which was duplicated and displayed for everyone to plan their day. When delegates arrived they were given a bag with pens and a day planner in which they could use to plan their library camp experience.  

Popular sessions such as Information Literacy were repeated so delegates had the chance to attend but I imagine these sessions were completely different dependent on who was in the room. Sessions were pitched on current topics – apps, eBooks, the future of library services (a particularly heated session) and staples of the profession; information literacy and chartership along with quirky sessions that included attending a rhyme time (well attended by the organisers at the end of the day) and planning your “perfect library” if money wasn’t an option. Running around on the day I didn’t sit it on many full sessions but bounced between and heard some heated debates during the day but it is uplifting to be in a room with professionals so passionate about their professions... it fills you with a sense of hope for the future of the profession in all forms. The day ended with a speed networking session which gave delegates the opportunity to make contact with those they had met earlier in the day and establish partnerships that will go beyond the day.

The feedback received from the day has been mostly positive and I believe we can be proud of our achievement. There is talk of a public libraries library camp in the region which would be amazing in my eyes so hopefully this will get off the ground. The mix of organisers both on the run up to and on the day ensured a mix of delegates and a smooth running operation and I hope everyone had a productive day... the pub was definitely a highlight!

Bring on Library Camp SW 2014!

Wednesday, 5 June 2013

If You Could Change One Thing?

A friend asked me the other day if I could change one aspect of our library service what would it be and after a bit of thinking I answered publicity and marketing... yes I know this covers quite a broad area but in my opinion publicity is not something we are brilliant at as a profession. Don’t get me wrong advocacy for the profession has taken the spotlight in the last two years, you only need to look at Twitter and websites such as Public Library News  or Voices For the Library to see the different campaigns against budget cuts in the public sector. But we are an ever evolving profession; we have to be dynamic to stay relevant whilst still delivering essential core services. Before you start worrying this is not another tirade on CILIP re-branding although I do side with the majority in the necessity that a professional body that represents information and library professionals should have both information and library in their title. This is a look at what we already do and how we can evolve our marketing strategies – both the simple solutions and the more dynamic.

As a profession I think we are very good at preaching to the converted; very good at publicising the library within library walls but how do you reach the thousands of people who walk past the door without ever venturing inside?

Social media has filled that gap in the last decade for some with Facebook, Twitter, Flickr, blogging and Pinterest to name a few. Wiltshire Libraries has an online presence both on the council website and with the use of Twitter to advertise different services such as Health Matters (nurses in libraries), online resources, reservations, new titles, library events etc.  But we have to also be aware that we live in a country where 14% of the population have yet to use the internet.  There is still a digital divide in Britain and rural counties have ongoing issues with internet access and broadband strength. We have to realise that we can’t rely just on online marketing, we have to have a presence in the communities that we serve.

Simple solutions can be found, for instance most libraries in Wiltshire have notice boards on their exteriors and in the towns they are based in, but not every library has a colour printer. At the moment things can be printed at HQ and sent out but this means a delay of days. We also use local newspapers to promote events but we never advertise the core services we offer in print. Simple solutions such as leaflet drops have become a thing of the past with budgets being cut but are a simple and effective way of getting our message out there to those who feel the library has nothing for them.

You would not believe the amount of people who don’t know that it’s free to join the library or use our people’s network computers. We need to get out into the community and let people know this but with staff reductions across the service time is limited for community outreach. We don’t have the time to cultivate relationships, to approach groups that would benefit from using the library and putting to bed all the myths and stereotypes. Partnerships are such a key publicising tool but it falls to the bottom of to-do lists.  

Another simple solution: In my limited research most libraries that have a Twitter account also have an online presence in the form of a blog – these online tools work hand in hand to target potential users and share information about new developments and events. We could also promote services and future events to users through an online newsletter as we ask for email addresses as part of our registration process. Wiltshire is quite a cautious service and I understand the need for this; you don’t want to sign up for everything digital, you need to be selective but by the time online tools have been researched and justified there the fashion for them has often passed and they are no longer current.


So I think the point I’m trying to make is that we need to invest in publicity, we need to get out to our communities and make ourselves heard as the threat to our profession have become very real very fast and if we do not advertise our worth and breadth of services we are in danger of losing budgets further and in extreme cases closing libraries. We have to learn to do more with less, to economize and use the resources at our disposal to reach as many people as possible.

Sunday, 2 September 2012

Catch Up Time... Online Tools (Things 12, 13 and 14)



Back to the library stuff! Needed a bit of a catch up on my 23 things so am being cheeky and rolling social media, Google docs etc and referencing all in one!

Thing 12 – Social Media

The first question how social am I on social media... yes I have IDs on the main social networking sites Facebook, Twitter, LinkedIn and am getting more familiar with LISNPN but I do feel like I’m still a bit of a lurker in a professional capacity. I’ve caught up on a couple of #UKLibchats after they’ve happened and had a brief foray into #chartership chats but never gone further than this. It may be the English in me but there seems to me something strange and slightly rude in just randomly picking a twitter “friend” and striking up a conversation. Yes, I have colleagues who I have bumped into once or twice at conferences and work shops but these “relationships” are small talk at best. There’s a fine balance in a working relationship and I suppose I haven’t found that yet, mixing the social with the professional for whatever reason it may be but this thing has given me a push to try and start becoming more involved in the online community whether it be through forums, Twitter chats or the odd email back and forth. I suppose what I’m saying is I may have to get over myself slightly!

Thing 13 – Google Docs, Dropbox and Wikis

I have had brief experience with each of the above through different projects I have been involved in whether that be inter-organisation or on a CILIP or networking level. Google Docs is very often used for #uklibchat agendas and I can see the advantage in this when you have a large group using and working on the same document. This, if I had thought about it, would have come in very handy a few months ago on a project that I was working on with colleagues at different sites in Wiltshire but the issue I have with a lot of these new resources is the downloading of different packages, applications etc and this isn’t always possible at work with the nature of our corporate firewalls and security. When you are working on a network that is accessible from anywhere it negates the need for things such as Dropbox and Google Docs but I can understand that in the future when I may be working with different authorities on regional issues that these applications will come in very handy.

My first experience with contributing to Wikis has been very recent when I was involved in LibcampSW. Again, this is an excellent tool which leads to multi-agency working and is a great aid in collaborative working. This would have also been very helpful when at university for societies and project working. Unfortunately just a few years too late but I look forward to finding a way to use this tool in the future.

Thing 14 – Zotero, Mendeley and CiteULike

These are all referencing tools and in all honesty since my dissertation I have thankfully not had a need to use them although I will revisit them when compiling my Chartership portfolio. When writing my MA dissertation I used Endnote as it was championed by teachers and students and I was given the program for FREE! (Probably not the best reason I know!) I found it very easy to get to grips with after initial struggles but I suppose in my techno-phobic ways I have never felt the need to use it again or explore it’s further attributes.
Whilst in my current role I can honestly say I’ve never been asked for referencing tools but taking part in programs such as CPD23 helps to keep my awareness up and I imagine if I changed sector the information learnt here would hold me in good stead for interviews and day-to-day enquiries.